We are excited to announce Trish Lee Bridal is joining forces with Anomalie, as Trish take on the role as Chief Design Officer. For the past six years, Trish Lee Bridal developed innovative processes to bring more customization to Bay Area brides. She’s recognized the changes in the bridal industry and is ready to trade in her boutique for the direct-to-consumer business model at Anomalie. In addition to her vast knowledge of wedding dress design, Trish is also bringing her experienced team members who will be jumping intro production and design at Anomalie. We sat down with Trish this week to learn more about her history in bridal and even took a deep dive into her own wedding dress design.

As Trish prepares the move to Anomalie HQ, she’s hosting a blowout Sample Sale, from July 3 – 14. Sample gowns are 40% to 80% off regular retail of $2000 to $5000. Bridal sizes 2 – 18 available. Now, let’s get to know Trish…

How did I get into bridal?

When I was young, my mother would make little party dresses for me for birthdays and other special occasions. We would go to the fabric store, where I got to choose the fabric, the lace trims, the buttons, all the different parts of the dress, and in the process of sewing, I would tell her how I wanted the dress to look, how long the hem should be, what kind of sleeve I wanted. I didn’t know it but I was pretty much “designing” dresses when I was 8. So I wouldn’t say I chose to be a designer, it chose me.

When I started Trish Lee Bridal in 2012, I saw a void in the market. At that point, I had worked for a bridal company for five years, and I was ready to bring my own ideas to life. I wanted to offer thoughtfully designed customizable wedding dresses for the millennial bride, without the custom markup. This bride knew to expect better than what the big name designers were offering. They were using the internet to compare boutiques, styles, and price points. Armed with knowledge of what was in the market, they would shop different salons.

Trish Lee Bridal joins Anomalie, Chief Design Officer

That bridal experience is what I would now call “semi-transparent” or “translucent.”

As for e-commerce, that was accepted as something more suited for big box retailers, not for something as special as your wedding dress.

Today the landscape has changed. Customers are buying mattresses online, having never tested the item.

Even with high stakes purchases like a wedding dress, the savvy shopper is coming to expect the same level of digital convenience.

Now, we are moving from “translucence” to “transparency,” in the consumer market, where customers have more information at their fingertips than ever. Online retail companies like Everlane and Brooklinen (luxury bedsheets) have changed the game and cut out the middleman. Brides-to-be can now see the newest trends right off the runways and on style influencers. For this bride, that’s where the bar is set.

I still love and believe in Trish Lee Bridal’s mission, but even I could see the limitations of what we were offering by having everything produced locally as well as maintaining a brick-and-mortar space.

And I’m the first to say that I’m evolving with the customer.

When I started in bridal over ten years ago, I could only have dreamed of something like Anomalie – it’s like we’re in the The Jetsons’ world – wedding dresses on demand! There is no other company doing what Anomalie is doing. They’re (We’re?) giving the customer a high touch experience with customization traditionally found at expensive boutiques all at the convenience of their fingertips at a quarter of the price. My role as the Chief Design Officer really couldn’t be a better fit. I get to fulfill my original mission of creating custom wedding dresses for the smart bride but at a global level. By leveraging my years of fit, construction, and customer knowledge with Anomalie’s supply chain capabilities, the sky’s the limit. I’m living out my own dream.


Working with brides

My favorite part about working with brides is helping them achieve their dream look. There is nothing like the utter joy of seeing a bride in her finished gown.

My Wedding Dress Inspiration

I’m a California girl, and I love things that are effortless but well-made. Our wedding was in Napa during the summer, which meant 95 degree . To be completely honest, I went back and forth between a silk crepe slip dress style (think Carolyn Bessette) or a romantic Chantilly lace dress. The perk (and downfall) of being a wedding dress designer is that I didn’t have to choose, which meant twice the work for my seamstress. I had multiple versions made, and that’s when I decided to combine the two ideas. Instead of sewing the lace overdress to the silk slip, I had them sewn separately, and that way during the reception, I could take off the lace portion of it. The two dresses also had no zippers so that they would feel effortless and not restrictive. And one other big decision was whether to make the silk slip in ivory or blush – I chose blush pink in order to highlight the intricate lace detail better. Ultimately, I was pretty happy with the outcome.

Want to learn more about Trish? Watch our video below:

Meet Trish Lee!

We are so excited to join forces with Trish Lee Bridal, San Francisco's most prominant bridal designer! Trish is joining the team as our Chief Design Officer and we couldn't be more excited to work together!P.S. Trish Lee is having a blowout sample sale! All dresses are 40%-80% off – by appointment only, schedule a time here http://www.trishlee.com/contact/

Posted by Anomalie on Friday, June 29, 2018

Have a question for Trish or want to welcome her to the team? Leave us a note in the comments below!