Anomalie started when one bride couldn’t find the dress. While some people might have settled for a good enough dress, not Leslie. From her background in managing factories and supply chains, she instead decided to make her dream dress at the same workshop who produce for the world’s leading boutique brands. To her surprise, she could make the exact lace ballgown with sleeves she dreamed of that was so hard to find at the boutiques. She could make it to her exact measurements, at a significantly lower price than a store.

Anomalie’s Co-Founders, Leslie Voorhees Means & Calley Means

Anomalie’s Co-Founders, Leslie Voorhees Means & Calley Means

So many friends began asking Leslie to help with their dresses that she quickly quit her job to create Anomalie and bring the same personalized, body-inclusive experience to every bride.

From being the first customer herself to growing initially to friends and family, to now helping over 1.5 million brides visualize their dresses – we treat all our brides the same. The same attention and love that Leslie put into creating her dress go into EVERY dress we create. We recognize that a wedding dress is most likely the most expensive and important garment you will ever purchase, and it is our job to ensure you are at ease from now until you walk down the aisle!
Leslie recently spoke at Harvard Business School about Anomalie’s obsession with earning customer trust

We know you (or your parents, family, maid-of-honor, bridesmaids, or other members of your tribe) might be hesitant about buying a wedding dress online from a company you might not trust yet. If so – we wrote this article just for you. We want to candidly answer all our questions about us.

While we hope you buy your wedding dress from us, we also know you might purchase it elsewhere. Our only desire is for you to find the PERFECT wedding dress.

Who works for Anomalie?

Since 2017, our team has grown to include more stylists and engineers. We have an energetic team of 50+ dedicated to bringing your dream dress to life. Our team members come from a wide range of backgrounds including traditional bridal (Vera Wang, David’s Bridal), other fashion tech disruptors (Stitch Fix), other tech giants (Apple, Uber, Airbnb), and everything in between. And what’s even more important —  a lot of our staff are former Anomalie brides! They loved creating a dress with us so much, they just HAD to help bring this joy to others.

  • Jaclyn in her beautiful Anomalie dress.
  • Jasmine in her own Anomalie gown.
  • Morgan also says "I Do" in her custom Anomalie.

To help you design your dress, you will be paired with an expert stylist – a bridal dress extraordinaire who will help you perfect every element of your dress. If you want to see the heart and soul of our company, the best way is to chat and connect with a stylist! Read more about our stylist team here.

Joecel, Stylist Manager.
Riley shares her impressions of the event.

Tell me more about the company – where are you based? Who are your investors?

Founded in 2017 – our team is based in San Francisco, CA (headquarters), Scottsdale, AZ (where our stylists create their design magic) and Hong Kong (where your dress comes to life!). 

We have raised venture money from early backers of companies like Warby Parker, Casper, Stitch Fix, and Glossier. With this funding we have been able to build an incredible team, focused on developing a one-of-a-kind experience to leverage dress data to disrupt the traditional bridal industry. Read more about our business in TechCrunch here

Tell me more about the company – where are you based? Who are your investors?

Let’s talk numbers – how many dresses have you made so far? What dresses can you make?

So far we have helped half-a-million brides say “yes” to the perfect dress. Of all US brides, this last year over 40% have created an account with us. Can you believe how popular we are?! 💁

Currently, we make bridal gowns and separates within the standard bridal color palette (think white, ivory, cream, blush, champagne, lavender, light blue, gray, and a selection of nude linings). We make full length, hi-lo or short dresses (with and without trains ranging in length from minimal to eight feet!). Silhouettes include a-line, ballgown, sheath, flowy / circle, among others. Necklines include plunging, sweetheart, straight, v-neck, scoop, and the list goes on and on. Working with your stylists you can customize EVERY aspect of your dress. Want skinny straps? Higher waist? Beaded belt? Deeper-v back of dress? Cups and boning so you can nix that bra? POCKETS?! In total, we have the design capabilities to make 4 billion design permutations. Talk about a lot more options and flexibility than a traditional bridal shop. But please don’t get overwhelmed! Looking through our Insta and working with your personal stylist makes designing your perfect dress a breeze!

To see the range of dresses we have made so far, check out our gallery or Instagram page!

What are brides saying about Anomalie?

You might be thinking – okay great you just told me a lot about Anomalie. But, of course you love your own company. What I really care about is what are brides saying? If you will allow us to brag for a second, we are recommended by 95% of couples on WeddingWire. Read reviews from our REAL brides HERE.

What is the press saying about you?

Curious what news sources and other websites are saying about us?? Look no further than here — 


Okay now what about the dress – how do I know it will fit me?

One of the reasons we started Anomalie was to revolutionize fit, and over the past year, we have seen that Anomalie dresses require significantly less alterations than boutique dresses. As with any dress, you should always anticipate some minor alterations. However, many of our dresses require zero alterations! This is largely attributed to our expert team of Stylists, technical designers, seamstresses, and top tech company engineers. Moreso, we create a custom pattern to each bride’s exact measurements EVERY. SINGLE. TIME. This results in closer fit and a personalized experience for everybody and every BODY.

With the FitCommit Guarantee, we pledge you will not have to pay more than $299 in alterations to address fit issues. If alterations exceed $299, we vow to cover the difference. 

Let’s get social – what are your deets? 

Okay maybe we aren’t best friends (or at least not yet?!), but we invite you to be our Insta or Facebook friend. All our content is from REAL BRIDES. No models, or paid content, ever. When our brides are this gorgeous why not only showcase them??

Great! I want an Anomalie dress – what do I do now? 

Excited to get started designing your dream dress? Learn more about our Design Services.  During this call, you’ll get the chance to tell us all about your wedding-day vision (theme, color scheme, location and, of course, your wedding dress vision!). Together, you and your personal stylist will design the wedding dress of your dreams. After this call we will work with you to finalize payment, approve fabric, lace or beading (if applicable), and collect measurements. 

Still have questions or concerns? We are here to answer any and all of your questions! Please reach out